CULTS MILAN:
was born from an intuition of the eclectic mind of Alessandro Agrati: the perception, surprisingly clear for the time, that even space and objects could have a scent, that it was possible to surround oneself with olfactory quality, as well as beautiful things in pleasant environments. It was 1988 when Agrati began this personal research of the trait-d'union between the world of design and the world of the senses, destined to revolutionize the very way of experiencing spaces and objects.
“The idea of creating an environmental culture that was incredibly missing in our world, in this era.”
Hence the name CULTI. A project between culture and style that marks, in 30 years, a creative path that is never casual, until it becomes a brand with a very personal soul. Personal like culture, which derives from the experiences of each person's life. Personal like a perfume, capable of recovering memories. CULTI, in fact, is not just a perfume for the home.
