"Spray ground is aimed at creating, designing and selling a trendy, rebellious, edgy and innovative product for a public streetwear, fashion and lifestyle"
This is the true story, year by year, of the brand that since its foundation in 2010 has revolutionized the world of backpacks and beyond:
2010 : Sprayground was created by business partners david ben david and Eddie Shabot . Back then backpacks were black and boring, but Sprayground changed all that with their first creation, their “hello my name is” backpack.
2011: The following year, a new creation, the The "Money Stacks" backpack confirmed that the brand had more potential, becoming the favorite bag of athletes and celebrities, and landing in the fashion world.
2012-2018 : It expands in the United States and beyond. the expansion goes international and extends to Japan, UK, Italy, Dubai and China. Sprayground has further developed its product line into luggage, outerwear, cold weather accessories, apple accessories, keychains and duffel bags. they launched the patented wing backpack. they begin to experiment with other 3D printing techniques and manufacturing. the demand has grown for a more elegant and fashionable bag. cutting and sewing techniques are incorporated into the line. fabrications that blend suede, mesh, leather, hand-made textures, 3m fabrications and ballistic material. International distribution has expanded to 30 countries. The brand is visible in Asia, Europe and South America and in the United States
2019: Today is a brand international that has high brand awareness, its fans They would do anything to get the limited edition backpacks. For this Sprayground is committed to continue creating new editions while keeping creativity high. Keep an eye out for what's next.
The formula that made the brand successful is the following:
QUALITY X FUNCTIONALITY X DESIGN
DESIGN: Sprayground's art is meant to tell a story, through inspiration, pop culture, details, colors and thought-provoking concepts that push the boundaries of design and fashion.
QUALITY: durability, strength and longevity are the foundations of quality. A bag is meant to be thrown and beaten through the normal wear and tear of people's daily adventures.
FUNCTIONALITY: Functional compartments for today's tech-savvy youngster with slots for headphones, sunglasses, laptop, tablet and easy organization and mobility with ergonomic strap holder for easy carrying.
To the question, who are you? this is the answer the company gives:
Our passion is to bring thoughtful, innovative and dynamic accessories and backpacks that are easily identifiable but difficult to recreate in the global market. Our mission is to be the best global backpack and accessories company. expression of rebellion, individuality and creativity are the foundations of spray ground and our customer base. layering these foundations with quality excellence, style and an emphasis on innovation for the next wave of design is what we do and who we are.
